Thursday, September 13, 2012

Serious Game Expo Back To The Agenda


The European reference for Serious Games professionals Focused on Training and Marketing Communication

Summer is over and it’s time to plan which events to attend in the next few months. Among all, there’s certainly one to schedule: the 8th edition of Serious Game Expo, the European reference for Serious Games professionals (please find also Serious Game Expo 2012 Unveils Its New Edition)

The event will be held on October, 22-23, 2012 in Lyon at the Congress Center Cité Internationale, with 50 French and International exhibitors among them Daesign, Interaction Games, GNFA, Itycom, Qoveo, Symetrix and Solar Games.

Focused on Serious Games for training and marketing communication, SGE targets HR Directors, Training Managers, Communication and Marketing Directors as its primary audience, promoting a network of conversations between Serious Games professionals and future customers.

Here is the early bird rates full announcement:

Are you a Human Resources Director, a Training Manager, a Communication Director or a Marketing Director? Are you looking for interactive solutions to form and to recruit your employees, to communicate about your brand, to promote your products or to achieve new targets? Are you an adept of innovation, do you wish to get your company to another dimension and to expand your knowledge in terms of digital marketing? Then SERIOUS GAME EXPO IS DEFINITELY MADE FOR YOU! It welcomes you on October, 22-23, 2012 for its 8th Edition at the Lyon Congress Center – Cité Internationale.

Serious Game Expo is THE unmissable event for developers of Serious Games, advergames and social games. It is the show that allows you to find new interactive solutions to form, communicate and sell. Come and take a closer look at these interactive tools in the field of human resources and marketing communication. In 2011, the event gathered more than 1000 visitors (small and medium sized companies together with big corporations) such as EDF, France Télécom, bioMérieux, Capgemini, Airbus, L’Oréal, Louis Vuitton and so on. 

Here’s a taste of what you will find at SGE:
  • 18 sessions on relevant topics for your field of expertise. Some examples: “Gamification: The Good, The Bad, and The Ugly”; “Branded Entertainment & Video Game”;”How to choose the best Serious Games for your training curriculum”. The purpose of these sessions is to update you about the assets of Serious Games, Advergames and Social Games once integrated into a company or into an advertising campaign. The aim is to answer to your needs for recruitment, training, communication and management.
  • 7 consulting workshops: NEW! Here you will meet decision makers who are already familiar with Serious Games tools and with whom you will be free to exchange. They will testify their experiments, they will be able to answer your questions and give you advice for your current or future projects. It is a great opportunity to learn more about Serious Games, Gamification, and Digital Marketing. In particular, you will meet the French Oil Institute which will present its Serious Game called Promise - a simulation tool carved for professional training in the oil and energy industries.
  • 50 French and international exhibitors will be there, such as Digiworks, Interaction Games, Daesign and ITycom.
  • In addition, the Awards Ceremony for the Best Serious Games of the year will allow you to keep on networking during the cocktail party.
WARNING! Only 7 days left to benefit from our 60% discounted offer on visitor badges (47.84€ instead of 143.52€ by the 21st of September).